Spin Master expands its portfolio of brand collaborations by entering a global toy licensing agreement with Supercell. Through this partnership, the company will develop and distribute toys inspired by gaming brands Clash of Clans, Clash Royale, and Brawl Stars.
Three of Supercell’s popular mobile apps will appear in its first-ever global toy line. The company’s games have billions of downloads worldwide and boast 290 million monthly active users. Through the multi-year licensing agreement, Spin Master will capture the essence of each title through a toy collection, offering fans new ways to engage.
Clash of Clans, Clash Royale, and Brawl Stars will debut in a product line that brings their digital characters, battles, and adventures to retailers worldwide. The toy line will span collectible figures, plush, accessories, and other key consumer categories.
“Supercell has global franchises with deep character rosters and passionate fanbases,” says Doug Wadleigh, President of Toys at Spin Master. “This collaboration is a perfect match for Spin Master’s expertise in translating digital-first properties into innovative toys and collectibles. We’re ready to bring the action and adventure of Clash of Clans, Clash Royale, and Brawl Stars for fans IRL.”
“Spin Master is the perfect partner to make this a reality, says Andrea Fasulo, Head of Global Licensing at Supercell. “They truly understand how to bring vibrant gaming worlds to life in ways that will genuinely excite our fans. We can’t wait to show them what we’re creating together.”
Spin Master’s Supercell toy line launches next summer. This deal was brokered by licensing agency WildBrain on behalf of Supercell. For more information about Spin Master collaborations, visit spinmaster.com.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
