Luki Labs to Reveal New STEM Toys at the Toy Insider’s Holiday of Play

Source: Luki Lab

Luki Lab, the direct-to-consumer division of Strottman International, is launching new toys at the Toy Insider‘s Holiday of Play @ Home.

Gujo Adventure and Pinxies are STEM-authenticated creative building brands that are designed to inspire “epic adventures and imaginative exploration.” Additionally, the company will debut its new game, Clawsome!

“The best way to teach is to make whatever you teach fun,” says Didier Pietri, president and CEO, Strottman International. “With Gujo Adventure, Pinxies, and Clawsome!, kids will have lots of fun while problem-solving, enhancing their creativity, and developing motor skills. We want to offer toys that deliver more than just fun for this new generation.”

Source: Luki Lab

GUJO ADVENTURE

Kids can build a world inhabited by 3.25-inch character figures that feature interchangeable facial expressions to represent a range of emotions. At launch, the line includes five building sets: Mission Mars Rocket, Mars Mission Base, Deep Sea Submarine, Underwater Base, and Lost Jungle Temple. Sets can be combined and are made of waterproof, washable materials.


Source: Luki Lab

PINXIES

Pinxies building sets include highly detailed graphic paperboard panels and colorful plastic building links. Kids can assemble structures and through play that encourages problem-solving. The Unicorn Barn set includes more than 240 pieces, three friends — Koral, Lila, and Finn — three colorful unicorns, training and care accessories, and a sticker sheet for decorating. All Pinxies sets can be combined to expand the fun. An Enchanted Ice Castle is also available.


Source: Luki Lab

Clawsome!

Clawsome is a retro-style game of skill, speed, and science. Kids squeeze the water chamber to direct the diver and open the powerful claws to retrieve the six sunken treasures inside. The game demonstrates the principle of buoyancy (Archimedes’ principle) and the ideal gas law.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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