Universal Brand Development has put together an expansive global consumer products program in support of DreamWorks Animation’s Trolls World Tour.
The follow-up to the franchise-launching Trolls (2016) will hit theaters on April 17, 2020, supported by products in major category across toys and lifestyle. Hasbro returns as global master toy licensee, joined by LEGO Group for construction sets. Build-A-Bear Workshop, Crayola, Disguise Costumes, Just Play, KIDdesigns, TOMY, and others will round-out the Trolls presence in the toy department.
“With its irreverent humor and award-winning music, the feel-good versatility of the Trolls franchise has licensees and fans across the globe excited for more,” says Heather Oster, vice president, franchise strategy, Universal Brand Development. “Looking ahead to Trolls World Tour, we’re teaming up with major brands and licensees to create dynamic collections that are bright and bold and that inspire fans to celebrate their own unique, individual style and share their happiness 365 days a year.”
For the Trolls lifestyle program, ABG Accessories, Accessory Innovations, Baby Boom Consumer Products, BBC Footwear, The Bentex, Group, Centric Brands, Delta Children Products, Hybrid Apparel, Franco Manufacturing, Hallmark, Handcraft Manufacturing, Mad Engine, Zak Designs and others are on board to create new offerings in apparel, footwear, and accessories, along with luggage, bedding, furniture, and more.
The North American publishing program includes an array of books in various formats from Penguin Random House, Bendon, Phidal, Phoenix, and Readerlink. International publishing partners include Egmont, Topps, Hachette Livre, Editorial Planeta, Centum Books, Mondadori, Panini, Edel and Scholastic.
For the food and beverage segment, partnerships include General Mills, The Kraft-Heinz Company, Pez Candy USA, and Ferrara candy.
In the health and beauty area, Bayer, Centric Beauty LLC, Colgate-Palmolive, Conair Corporation, Johnson & Johnson, and The Crème Shop have products on deck.
Trolls World Tour products will begin hitting retail on Jan. 1.