Master Toys and Novelties has entered into a distributor agreement with Sunny Days Entertainment, expanding access to the manufacturer’s products for independent and specialty toy retailers.
“We arranged this partnership to support our specialty friends,” says Joy Villavicencio, Director of Sales at Master Toys. “This distributor agreement and additional goods it offers will allow specialty to shine while also helping a substantial manufacturer like Sunny Days tap into the power of independent, one-on-one relationships. It’s a win-win.”
Through the partnership, specialty stores can order Sunny Days Entertainment’s John Deere-licensed product line and impulse items from Master Toys in quantities and with terms tailored to the specialty channel. Sunny Days Entertainment, which typically sells to mass-market retailers, will gain access to Master Toys’ network of independent specialty retailers.
“We’re excited to partner with Master Toys to bring more of our products to independent specialty toy retailers,” said Emily Chaput, Marketing Director for Sunny Days Entertainment. “As our portfolio continues to grow, expanding our distribution is an important part of making our brands accessible to more families. Master Toys has built strong relationships within the specialty toy community, and we look forward to working together to bring exciting new products to retailers and their customers.”
Learn more about both companies at mastertoysinc.com and sunnydaysent.com.
