Hasbro’s Sixth Wall Studio is partnering with Dynamic Creatures to develop interactive robots that bring licensed characters into physical guest experiences. The collaboration will combine Sixth Wall’s character technology with Dynamic Creatures’ expressive, mobile robots to create encounters at theme parks, resorts, and other entertainment and hospitality venues.
Through the partnership, Sixth Wall extends its CharacterOS platform and Behavioral Licensing framework into physical environments. The technology is designed to support how characters speak, behave, and remain consistent with their established personalities and stories. Dynamic Creatures’ robots will give those characters a physical presence through movement, gestures, facial expressions, reactions, and conversation.
“Bringing a character to life means preserving the personality, voice, and story that fans love while opening up new ways to interact,” shares Roberta Thomson, CEO of Sixth Wall Studio. “Our partnership with Dynamic Creatures takes that ambition into the physical world. We envision characters that can share an adventure with you while feeling unmistakably authentic from the first hello.”
The companies envision interactions that can continue across multiple visits. For example, a character at a resort could welcome a guest, send them on a quest, and ask about the adventure during a later encounter. Both companies see potential applications at hotels, cruise ships, retail destinations, and other immersive environments.
“For generations, people have formed powerful connections with fictional characters. Now those characters can share our physical world and respond to us as individuals,” says Marc Theermann, Co-founder and CEO of Dynamic Creatures. “Sixth Wall brings the character intelligence and creative framework. We bring the physical expression and presence. Together, we want to make meeting a favorite character feel like the beginning of an ongoing relationship.”
Sixth Wall Studio launched in June 2026 as Hasbro’s AI studio focused on authorized character experiences. Its CharacterOS platform supports its Behavioral Licensing framework, which is designed to give partners defined guardrails, commercial terms, and authorized character voices.
Dynamic Creatures develops custom robots and character experiences using existing robotic platforms. The company is Boston Dynamics’ official hospitality and entertainment partner. Its SnowJay robotics AI platform coordinates perception, movement, and behavior, bringing together conversation, memory, facial expression, and animatronics.
Memory-enabled experiences will be developed around guest choice and clearly defined permissions, with deployment details determined for each venue and use case. Initial Sixth Wall applications will align with the studio’s focus on audiences ages 13 and up.
Learn more at hasbro.com, sixthwallstudio.com, and dynamiccreatures.com.
