ZURU is teaming up with MasterChef to launch a new line of Create Mini Brands.
The collection includes 11 real mini MasterChef creations, including Japanese Ramen, Cherry Chocolate Cake, scented Apple Pie, and more. Each capsule also includes accessories like a UV LED Chef Hat, serving tongs and other serving utensils, and a recipe to re-create a full-size version of the dish.
MasterChef Mini Brands | Source: ZURU
Source: ZURU
“When the business launched Mini Brands back in 2019, we knew we were on to a hit and it has always been our long-term strategy to drive and support the collectibles category while creating a miniature collectibles sub-category as part of the journey,” says Aneisha Vieira, Global Brand Director for ZURU. “Mini Mania is real, and we have an incredible fan base of ‘Miniacs’ with a desire to see everything made mini.”
The reality series MasterChef follows amateur chefs as they compete in a series of cooking challenges and risk weekly elimination on their journey to earning the title of MasterChef. Season 14 of MasterChef premieres on May 29 on FOX and features judges including Gordon Ramsay, Aaron Sanchez, and Joe Bastianich.
“Our licensing team has aligned to make every category mini and continues to leverage the company’s equity by partnering with some of the world’s biggest brands,” Vieira says. “MasterChef is one of the most globally recognized and popular shows and the Mini Brands pairing offers a replica creative experience as uncovered by the real-life food talents.”
The MasterChef Mini Brands are available now for $9.99 at Target and Amazon.
