A Mastermind Toys store in Canada | Source: Mastermind Toys

With the annual Toy Fair season shifting out of winter due to the continued COVID-19 pandemic, retailers and toymakers alike continue to evolve the manner in which new products are being brought to market, and that means getting creative.

Canada’s Mastermind Toys is throwing open the doors for all toymakers, inventors, and distributors to pitch new toys and games for 2021 as part of its first-ever Mastermind Toys Play Preview event. This special showcase opportunity is open to everyone, whether they’ve worked with Mastermind in the past or will be making their first pitch. It’s an open call for new products that could soon be stocking the shelves and pegs as part of Mastermind’s curated assortment of toys and games at 68 retail locations across Canada, and online.

Interested participants should consult the Mastermind Toys Play Preview website for full details and to submit an application form by Dec. 31.

Select applicants will be paired with one or more category buyers for an opportunity to formally pitch toys in mid-January.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.