The Canadian-owned and operated company Mastermind Toys will expand its national retail presence with the opening of more than 11 new locations this year, the largest expansion in the company’s 33-year history. The company recently opened its 50th location in Peterborough, ON. Mastermind currently operates in five provinces: Ontario, Alberta, British Columbia, Manitoba, and Saskatchewan.
Mastermind is planning to open its doors for the first time in five Atlantic Canada locations: Saint John, Dartmouth, Halifax, Moncton, and Fredericton. The first store is currently under construction in Saint John, NB and is scheduled to open in early summer. Most of the stores will open in the third and fourth quarters this year.
Through the next few months, Mastermind will continue to open new stores in markets where it currently operates including Winnipeg, Edmonton, Toronto, and Ottawa. By the end of the year, Mastermind expects to have 60 stores and 1,100 permanent employees.
Mastermind also just completed a revamp of its website. The site includes an expanded product selection, faster checkout, and a new Gift Finder tool. The tool lets customers create gift lists they can save and share with family and friends. Customers can also buy physical and digital gift cards in any denomination, redeem them, and check balances. Later this fall, customers will have the option to search in-store inventory online in real time.