Mattel Partners with FIFA World Cup for a New Collection

Through a new collaboration with the 2026 FIFA World Cup, Mattel is helping soccer fans of all ages gear up for the summer’s matches. The company is launching a soccer-inspired lineup to bring the tournament’s energy from the pitch to families.

The star athlete in this collection is the Fisher-Price Little People Collector set, which features two figures dressed in official U.S. Soccer uniforms.

Barbie and Ken are also joining the celebration. The Barbie Careers USSF Soccer Fashion Dolls style Ken and Barbie in U.S. Soccer jerseys and coordinating shorts. The duo is accessorized with a soccer ball and cleats.

The Barbie Soccer Doll Assortment features Barbie and Ken dolls inspired by other global teams, giving soccer fans around the world the opportunity to rep their favorite team.

Mattel extends the spirit of competition to game night with the UNO U.S. Men’s National Team deck, which includes Red and Yellow penalty cards. The new cards turn action cards into penalty cards for heightened play. The deck arrives on shelves next month.

For more information, visit creations.mattel.com.

The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut on May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.