Mattel Makes Leadership Moves Across Digital, Media, and Vehicles

Mattel revealed its first leadership moves of the new year.

Jason Horowitz (pictured top left) steps into the role of senior vice president, U.S. marketing and head of global digital and media. Horowitz most recently served as senior vice president, Hot Wheels, and global head of vehicles. In his new role, Horowitz reports to Steve Totzke, global chief commercial officer.

Roberto Stanichi (pictured top right) returns to Mattel following a two-year run at Spin Master. Stanichi assumes the role of senior vice president, Hot Wheels, and global head of vehicles, taking over for Horowitz. At Spin Master, he served as vice president, marketing, and global business unit lead for the preschool business. He previously spent nearly 13 years at Mattel in a variety of positions, including vice president, global marketing for the action figures category, and as senior director of marketing over the Hot Wheels brand. Stanichi reports to Mattel President and COO Richard Dickson.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.