Mattel Launches WWE Toy Line Worldwide

World Wrestling Entertainment and Mattel, Inc. have debuted a comprehensive portfolio of WWE action figures and toys for both kids and collectors on store shelves worldwide. Mattel will manufacture, market, and distribute the line. Mattel’s FlexForce Action Figures utilize flex-loaded arms and legs to execute the trademark maneuvers made famous by WWE Superstars such as John Cena, CM Punk, and Rey Mysterio. Other products designed specifically for kids will include Superstar Rings, Championship Belts, Ring Action Megaphone, and motion-activated Tough Talkers that deliver WWE Superstar catch phrases and striking sounds.

With all action figures featuring “Superstar Scale,” fans can experience the differences in height and size between WWE Superstars. Mattel’s portfolio of action figures also features an Elite Collection designed with precise detail. This extensive line also comes packed with a collector stand and name card for display. Basic figure single packs will be released every month, while two-packs and Elite figures will roll out every other month. In addition to the global retail launch, Mattel’s line will be available to purchase at the more than 300 live WWE events held throughout the year.

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