Source: Mattel

Mattel‘s licensing game has the power when it comes to Masters of the Universe.

PUMA inked a deal with the toy and entertainment company for a limited edition run of sneakers inspired by Masters of the Universe: Revelation, the Netflix animated series from showrunner Kevin Smith.

Beginning today, Foot Locker is the exclusive destination for the He-Man Clyde and Skeletor Suede sneakers. Smith served as creative director on the collaboration that infuses Eternian style into iconic kicks.

“I’m not fit to walk a mile in He-Man’s shoes — but thanks to the good folks at PUMA, now I can,” Smith says. “So I’ll be rocking those, as well as my Skeletor sneakers, until the end of the Universe!”

Related: ‘Masters of the Universe: Revelation Part 2’ Brings Savage He-Man to the Action Aisle

The $150 sneakers take design cues from He-Man and Skeletor, the duo that’s been facing off since the launch of Mattel’s Masters of the Universe toy line in 1982. The shoes feature graphics inspired by their Revelation appearances and come in a limited edition box featuring artwork from the show.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.