Mattel‘s licensing game has the power when it comes to Masters of the Universe.
PUMA inked a deal with the toy and entertainment company for a limited edition run of sneakers inspired by Masters of the Universe: Revelation, the Netflix animated series from showrunner Kevin Smith.
Beginning today, Foot Locker is the exclusive destination for the He-Man Clyde and Skeletor Suede sneakers. Smith served as creative director on the collaboration that infuses Eternian style into iconic kicks.
“I’m not fit to walk a mile in He-Man’s shoes — but thanks to the good folks at PUMA, now I can,” Smith says. “So I’ll be rocking those, as well as my Skeletor sneakers, until the end of the Universe!”
The $150 sneakers take design cues from He-Man and Skeletor, the duo that’s been facing off since the launch of Mattel’s Masters of the Universe toy line in 1982. The shoes feature graphics inspired by their Revelation appearances and come in a limited edition box featuring artwork from the show.