Mattel has announced the launch of its fourth Global Citizenship Report, We Believe Play Matters, which highlights Mattel’s commitment to operating as a responsible member of the global business community. To meet this commitment, the company focuses on ensuring the quality and safety of Mattel products, reducing the overall impact of its products and operations on the environment and investing in strategic philanthropic partnerships to make a positive impact on the global communities it touches. Mattel employees around the world contribute daily to these efforts, embodying the company values to Play with Passion, Play Together, Play to Grow, and Play Fair.

Mattel is launching a web-based version that demonstrates the company’s citizenship efforts in action. The web presence will deliver comprehensive information around the evolution of the company’s efforts and offer digital storytelling content and video vignettes that help bring these stories to life.

To learn more about the Mattel 2012 Global Citizenship Report, visit