Mattel, Inc. and the Mattel Children’s Foundation are making a pledge to support education in rural America.
In partnership with Save the Children, Mattel’s Play It Forward program gets a branded, physical retail presence for the first time. From Aug. 28 to Oct. 1, a portion of sales from select Barbie, Matchbox, and Fisher-Price Little People toys sold at Target stores and target.com will be donated by Mattel to Save the Children’s U.S. rural education programs which help kids build language, literacy, numeracy, social, and emotional skills. According to Save the Children, rural poverty for kids is higher than in urban areas in 40 states.
“The Mattel Children’s Foundation was created more than 40 years ago with a vision of making a difference in the lives of children and families around the world by utilizing our resources and iconic brands,” says Nancy Molenda, executive director of the Mattel Children’s Foundation and corporate philanthropy at Mattel. “With a mission to provide kids globally with a healthy start, access to quality education, and protection from harm, Save the Children is perfectly aligned with our values — we are proud to work with them to help support educational goals for children in rural America.”
Mattel says that it plans to donate up to $150,000.00 to Save the Children based on the upcoming promotion. Additional details can be found here.
