Mego Corp. has acquired a license to create new action figures from the “secret vault” of Stan Lee. The agreement with Stan Lee’s POW! Entertainment allows Mego to release action figures based on never-before-seen characters created by the late comics legend. The return of Mego Corp. in 2018 enables the company to revisit a partnership that initially commenced with Lee in 1971, then for action figures based on characters from Marvel Comics.

“With Stan’s vision, I always told him that I’d follow him anywhere,” says Marty Abrams, co-founder and CEO of Mego Corp. “It’s with great responsibility that I can carry on his one-of-a-kind creations and reveal the characters that he had envisioned. I have tremendous pride in showcasing the work of a long-time friend. Our nostalgic action figures of Lee’s conceptions will now introduce new memories with more characters originated by Stan.”

The first three waves of modern Mego figures are available now at Target. Figures based on the secret vault of Stan Lee are expected to hit retail this fall.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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