Meijer launched its annual Holiday Toy Guide, with picks from Barbie and LEGO to Squishmallows and video games. The Grand Rapids, Michigan-based retailer’s top toy picks are arriving earlier than usual to more than a million households across the Midwest this week.

Our sister publication The Toy Insider launched its 2023 Holiday Gift Guide last month alongside the Perfect Present Wizard, a special quiz that helps parents and caregivers find the best gifts by age, interests, and more.

“We know customers are shopping earlier this year, so we’ve made sure our stores are stocked with the hottest new toys, as well as the classics, to make their lives a little easier,” says Elizabeth Miling, Director of Merchandising for Toys and Sporting Goods at Meijer. “The holidays can be hectic, so we’re giving customers more time to plan their magic so they can enjoy friends and family this season.”

Top toys featured in the Meijer Holiday Toy Guide include:

  • Barbie: Several Barbie toys are included in Meijer’s list, including the Barbie Pop Reveal Doll, the Barbie Dreamhouse, and the Barbie Pop ‘N Play Tent.
  • LEGO: Different LEGO sets featured in Meijer’s list include Ahsoka Tano’s T-6 Jedi Shuttle, the Minecraft Sword Outpost, and the Technic 2022 Ford GT.
  • Disney100: Kids can celebrate Disney’s 100th anniversary with toys on Meijer’s list including Disney100 Funko Pop! figures, Disney Squishmallows, UNO Disney100, and more.

Other top gifts include: 

  • Nintendo Switch Mario Kart 8 Deluxe Bundle
  • Super Mario Bros. Wonder for Nintendo Switch
  • Squishmallows (Jazwares)
  • Furby (Hasbro)
  • Beast Lab (Moose Toys)
  • Cookeez Makery Oven (Moose Toys)

The full 2023 Holiday Toy Guide from Meijer is online at meijer.com. Check out The Toy Insider’s 2023 Holiday Gift Guide and Perfect Present Wizard here.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

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