Source: VIRO Motors/MGA Entertainment

MGA Entertainment (MGAE) is looking beyond L.O.L. Surprise! and Little Tikes in an effort to conquer a new market.

MGAE sped into the Electric Vehicle (EV) market this week with the launch of its VIRO Motors EV Café Racer. The electric minibike designed for ages 13 and up has a 7-mile range.

“With an impressive top speed of 15mph, as well as the convenience of charging it at any station near you, the Café Racer’s power and efficiency are unmatched,” says MGAE Founder and CEO Isaac Larian. “At only $500 retail, this is a steal”

In launching the VIRO brand, Larian took a playful shot at Elon Musk’s Tesla alongside Raven and Lucid Motors, noting that VIRO Motors “has been profitable since day one.”

“Frankly, I like my Café Racer better than my wife’s Tesla,” Larian says. “Watch me here riding it and having a ball while doing it. Watch out, Tesla!”

Designers at MGAE are working on additional models with more range and additional features.

Larian says that he plans to take VIRO Motors public next year with plans for a SPAC (Special Purchase Acquisition Company) IPO.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.