L.O.L. Surprise! Dance Dance Dance! | Source: MGA Entertainment/The Toy Book

The world of L.O.L. Surprise! is growing again.

MGA Entertainment (MGAE) just launched preorders for its latest brand extension: L.O.L. Surprise! Dance Dance Dance! The new collection introduces brand new characters, fashions, and dance moves for kids to unbox, collect, learn, and remix.

L.O.L. Surprise! OMG Dance Dance Dance dolls are the big sisters to the classic L.O.L. Surprise! dolls. The fresh lineup includes Major Lady, B-Gurl, Miss Royale, and Virtuelle. Each doll comes with 15 surprises for kids to unbox from the unique TV package. Each doll has a unique dance move and kids can use the included blacklight to reveal additional surprises.

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Kids can collect 12 L.O.L. Surprise! Dance Tots, each with eight surprises to unbox. Each doll includes a blacklight that kids can use to reveal glowing surprises and a holographic dance card that shows kids how to do a unique dance move such as the “Wheels on the Coupe,” “Vogue It BB,” or “Runway Surprise.”

L.O.L. Surprise! Dance Dance Dance! | Source: MGA Entertainment/The Toy Book

The L.O.L. Surprise! Dance Machine is the latest chromed-out ride for the L.O.L. squad. The car features a metallic blue and purple finish and includes a pool, dance floor, and an exclusive new  Dancebot doll. The Dance Machine’s seats are adjustable to fit any size L.O.L. Surprise! doll. The car includes working headlights, seatbelts, fold-out mirrors, and more along with a blacklight to reveal additional neon surprises.

MGAE’s latest collection will hit stores on March 1.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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