Source: SYBO

After 10 years of success, SYBO surfed its way into an acquisition deal.

The company behind Subway Surfers was acquired by Miniclip, an early leader in browser-based games that has since evolved to focus exclusively on mobile gaming. The SYBO deal follows the recent Miniclip acquisitions of Supersonic Software (One Clue Crossword, Picture Cross) and Eight Pixels Square (Sniper Strike: Special Ops). The companies state that their combined reach totals more than 70 million active daily users.

“We are so thankful for the vision, expertise, and execution from [SYBO CEO] Mathias [Gredal Nørvig] and the whole SYBO Team, who have strengthened Subway Surfers both creatively and commercially during this past decade,” says SYBO co-founder, Sylvester Rishøj Jensen. “Subway Surfers has continued to be a successful mobile game for millions of fans worldwide, year after year.”

Related: Next-Gen Toy Stores: A New Era of Specialty Retailers Lead Play into the Future

“When we started this 10 years ago, our dream was to create something special that would be loved for generations to come. The whole company, and our incredible fans, have driven the game to stellar heights,” says SYBO co-founder Bodie Jahn-Mulliner. “We have really had perfect flow in our partnership and gaming adventure, which has now culminated in what is one of the biggest — if not the biggest — deals in Danish gaming history. It’s a legacy we are both very proud of.”

SYBO says that it plans to keep its management team intact following the transition.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.