Snoopy is flying to Miniso!
Miniso is well known for its Miniso stores, retail locations featuring a variety of goods such as dishware, office supplies, collectible toys, and more. The company recently announced plans to partner with iconic brand Peanuts for a series of collaborative products.
First in the new launch will be the Snoopy Birthday Party and Snoopy Summer Travel collections, featuring Snoopy and other Peanuts characters on 300 different products such as toys, bags, and stationery.
“This Miniso relationship represents a new opportunity to serve our fans around the world,” says Lisa Silverman Meyers, Senior Vice President of International Licensing at Peanuts Worldwide. “We’re always looking for ways to bring our characters to new audiences and to grow the legacy of the Peanuts brand. Miniso has an outstanding record of fabulous [intellectual property] IP collections, so I am looking forward to seeing this collection come to life to delight fans of both Peanuts and Miniso.”
Ada Dou, Executive Vice President of Miniso, adds, “Partnering with the world’s biggest IPs is a key part of our strategy as we look to transform into a global lifestyle super brand. So far, our IP collaborations have brought joy to countless shoppers across more than 5,500 Miniso stores around the world, and I have no doubt that the new Snoopy collection will do the same.”
Miniso has plenty of prior experience with partnerships such as this, having released collections with more than 80 IP licenses. The new deal was brokered on behalf of Peanuts Worldwide by the Shanghai team of WildBrain CPLG and will last for two years, launching in China in August and worldwide in October.
