Source: Mookie Toys/The Toy Book

Following their U.S. debut at Toy Fair New York last February, a pair of UK hits have officially arrived in the States.

Scuttlebug and Scramblebug preschool ride-on toys — known affectionately as “the Bugs” — have been an evergreen part of the Mookie Toys lineup in the UK since 2014. With the global spread of the COVID-19 pandemic fueling sales of outdoor toys, the Bugs experienced a sales boom overseas that is expected to propel their U.S. holiday launch.

“Scuttleugs and Scramblebugs hit new heights during the summer and were recognized on The NPD Group as topping the UK charts in the ride-on category and becoming the third best-selling item in all outdoor toys for the month of June,” says Claire Olewnik, business development manager, Mookie Toys. “We’re extremely excited that our beloved Bugs brand has arrived in the U.S. and look forward to families across the country having fun and sharing pictures on our social media channels of their children riding their favorite characters.”

Mookie’s U.S. Bug lineup includes four characters — Beetle, Bumblebee, Hornet, Butterfly — each available online through Amazon, Target, and Walmart. The ride-ons can also be found at select specialty retailers and independent toy stores.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.