Moose Toys is delivering a triple whammy.
The company is launching Akedo — Ultimate Arcade Warriors, the first brand to combine action figures with realistic battling action at a micro collectible scale. Akedo will be accompanied by an animated series as part of Moose’s marketing campaign and marks what the company says is its biggest boys’ launch, and largest investment in content, to date.
As part of its initial launch, Moose is releasing the Akedo One Player Pack, the Versus Pack, the Warrior Collector Pack, the Starter Pack, and the Ultimate Battle Arena. Kids can collect them all and battle using warrior figurines like ninjas, teddy bears with chainsaws, robots, and more.
In gameplay, kids can battle with the Akedo controller as they maneuver to dominate their warrior opponent. By delivering a unique split strike action that physically splits their opponent in half, kids can end the match but continue the fun by quickly reassembling and playing again. For a true Akedo battle experience, the ‘90s retro-style Ultimate Battle Arena mirrors an old-school arcade game and comes equipped with its own theme song and more than 35 battle sound effects.
Using any of the 39 unique warriors’ individual battling styles, kids can challenge each other to one-on-one action. Akedo fans can also search for Classic, Epic, Ultra Rare, Legendary, Exclusive Ultra Rare figurines, or even find the very limited edition Mythical Stormstrike, a glow-in-the-dark Viking.
“In line with what has come to be expected from Moose and its new product lines, Akedo is next level,” says Chief Marketing Officer of Moose Toys Ronnie Frankowski. “It delivers a combination of a deep lineup of imaginative action figures, realistic battling action, and collectibility at a micro-scale. Left at that, it’s an impressive category entrant, but we will also be adding cutting edge content and licensing to deliver, what we believe, to be a knock-out hit.”
The Akedo line will debut at Walmart and Amazon next month and will be available at all major retailers in August.