Moose Toys Inks First Licensing Deals for Kindi Kids

The Licensing Shop Inc. is developing the licensing program for Moose Toys‘ new Kindi Kids line in the U.S. and Canada. The new line launches this fall with four colorful bobblehead dolls that come with “magical” food-themed accessories that move, with a goal of sparking imaginative play and guiding young kids on their journey to kindergarten.

The licensing program begins during next year’s back-to-school season, with product categories such as apparel, accessories, stationery, publishing, and drinkware. The program will expand in 2021 to include sleepwear, room décor, party goods, and snacks in addition to others. The first licensees on board include The Bentex Group (master apparel and swimwear) including Bentex, Dreamwave, and HIS International, and Komar Brands handling sleepwear.

“Kindi Kids is more than a brand launch for Moose Toys. It’s an incredible opportunity to disrupt the preschool aisle to celebrate the major milestone of entering kindergarten for the first time,” says Paul Solomon, co-owner, Moose Toys. “We’ve received great support from retailers, and this is just the beginning for Kindi Kids. We are building out a robust world with music and content, with more to come.”

YouTube content introducing the Kindi Kids will debut this June.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.