Following the success of their One Piece collaboration, Netflix and Moose Toys are expanding their partnership to include two recently announced television projects: Young MacDonald and Charlie vs. the Chocolate Factory.
Under the new agreement, Moose Toys will serve as the master toy partner for both upcoming productions, creating imaginative, story-driven products geared toward each project’s specific demographic. More information about the toy lines, including distribution and marketing support, will be available soon as the film and series’ releases draw nearer.
“This is a meaningful next step in our relationship with Netflix as we continue to develop a dynamic portfolio of entertainment-driven brands,” said Ronnie Frankowski, CEO, Moose Toys. “Both Young MacDonald and Charlie vs. the Chocolate Factory offer immersive storytelling and playful worlds that are ideal for the kind of surprising, innovative toys Moose is known for. We see a tremendous opportunity to create products that connect with kids in fresh and meaningful ways.”
This partnership accompanies Netflix’s recent expansion of its kids programming lineup as the company looks for new ways to engage fans and their families beyond the screen. Meanwhile, as many of Moose Toys’ current partners have their own Netflix projects — such as Mark Rober of CrunchLabs and Salish Manner — this agreement allows the toymaker to better align its creative portfolio and opens doors to more potential collaborations with Netflix in the future.
“From the very beginning, the Moose Toys team has shown a deep passion for our stories, which fuels a truly creative partnership. We’re excited to grow the kids and family business together with these new titles — bringing the playful, colorful worlds to life beyond the screen in a way that feels truly magical for kids, families, and fans of all ages,” said Filippo Zuffada, Senior Director of Consumer Products, Hardlines at Netflix.
To learn more, visit netflix.com and moosetoys.com.
