The Collins Key channel has 20.5 million YouTube subscribers and averages more than 25 million views per video, with videos featuring DIY food, pancake art, wacky challenges, pranks, and more. The new collection will provide their engaged fanbase, known as the #KeyperSquad, tools to recreate the challenges at home.
The Collins Key collection launches this fall and will be supported by a multifaceted marketing campaign, including national television, digital, and social campaigns; influencer partnerships; and in-store point-of-sale materials.
“We are thrilled to partner with industry leaders Collins and Devan Key to bring this toy and activity collection to life,” says Joe Smith, director of global marketing, licensed brands, at Moose Toys. “Their creativity and high energy will seamlessly extend through to the line and bring wildly entertaining challenges directly to the #KeyperSquad.”
The collaboration allows Moose Toys to expand its relationship with YouTube-based creators. Collins and Devan Key have seen great success on YouTube, with more than 4.5 billion all-time views. Collins and Devan continue to expand their universal footprint with the development of unique intellectual property, brand extensions, and partnerships with Fortune 500 organizations — including a recent campaign with Elmer’s glue.
“Working with Moose Toys has been such a fun and unique experience,” Collins Key says. “Devan and I can’t wait to see how fans interact with the toys and activities and come up with their own creations. We know they’re up for the challenge!”