My Little Pony, Transformers Enter ‘Extended Reality’ in New Deal Between Hasbro, Quantum Storey
Source: Quantum Storey/Hasbro/The Toy Book

Some familiar characters from Cybertron, Equestria, and the Boddy Mansion are entering a new dimension.

Quantum Storey inked a multi-year deal with Hasbro for the rights to produce books and digital content featuring characters from famous toy and game brands using its “Extended Reality (XR)” storytelling platform.

“Quantum Storey is excited to team up with Hasbro to add an entirely new dimension of interaction that will inspire young fans seeking a deeper connection with their favorite characters,” says Quantum Storey CEO and Founder J.M. Haines. “And to kick off this collaboration, we are introducing the world’s first Quantum Movie Novel, My Little Pony: Virtual Magic, based on Hasbro’s hit film, My Little Pony: A New Generation.”

Related: State of the Industry Q&A 2022: Hasbro

The XR platform uses strategically placed PortalPoints to reward readers at the end of each chapter. Kids can explore additional content through augmented reality (AR) and virtual reality (VR) while parents receive notifications based on their kids’ progress.

In addition to My Little Pony, titles based on Transformers and Clue are in active development.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.