Source: Quantum Storey/Hasbro/The Toy Book

Some familiar characters from Cybertron, Equestria, and the Boddy Mansion are entering a new dimension.

Quantum Storey inked a multi-year deal with Hasbro for the rights to produce books and digital content featuring characters from famous toy and game brands using its “Extended Reality (XR)” storytelling platform.

“Quantum Storey is excited to team up with Hasbro to add an entirely new dimension of interaction that will inspire young fans seeking a deeper connection with their favorite characters,” says Quantum Storey CEO and Founder J.M. Haines. “And to kick off this collaboration, we are introducing the world’s first Quantum Movie Novel, My Little Pony: Virtual Magic, based on Hasbro’s hit film, My Little Pony: A New Generation.”

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The XR platform uses strategically placed PortalPoints to reward readers at the end of each chapter. Kids can explore additional content through augmented reality (AR) and virtual reality (VR) while parents receive notifications based on their kids’ progress.

In addition to My Little Pony, titles based on Transformers and Clue are in active development.