The company behind The Toys That Made Us and A Toy Store Near You is making waves at retail.

Nacelle, the growing media and consumer products outfit behind the relaunches of RoboForce, Biker Mice From Mars, and Sectaurs, teamed up with Culturefly to create a branded retail experience at Walmart.

Last week, more than 2,000 Walmart stores began hosting a branded collection of products inspired by iconic films featured in Nacelle’s Netflix series, The Movies That Made Us. At launch, the branded display features new toys and collectibles in a variety of new form factors, including Nooks — decorative book nooks; 3Deep — sculpted 3D versions of retro VHS covers that can be hung on a wall or displayed on a flat surface; Clingers — retro scene-building sets using vinyl cling decals; and an expansion of Culturefly’s Tinymights figurines.

3Deep collectibles by Culturefly | Source: Nacelle

In the months ahead, the collection will grow to include products based on Jurassic Park, Ghostbusters, Back to the Future, The Nightmare Before Christmas, Friday the 13th, Child’s Play, Gremlins, and more.

“The teams at Walmart and Culturefly have been fantastic partners in this venture to preserve pop-culture and nostalgia for generations that were ‘made by’ these iconic films and shows."
Brian Volk-Weiss, Founder & CEO, Nacelle
Stripe from Gremlins peeks out of a NOOKS collectible in The Toy Book’s Illinois office.

Each of the new items is exclusive to Walmart and includes a code for consumers to enjoy a free movie rental from Fandango at Home.

“The collectibles business continues to create excitement as brands tap into more ways to engage fans outside of a theater and away from their screens,” says Frank Barbieri, Vice President of Content and Digital Merchandise at Walmart U.S.

Nacelle is off to a big start this year with the debut of its new series, Up For Auction (read an interview with Volk-Weiss and host Chris Hardwick at our sister publication, The Pop Insider) and the launch of its Nacelleverse initiative of connected storytelling across comics, animation, and toys.

The first shipment of Nacelle’s Biker Mice From Mars arrived in the U.S. this week and is expected to begin shipping to specialty retailers shortly.

For more on the company’s upcoming toys, check out the 2024 edition of The BIG Toy Book, available Feb. 26.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.