The 2024 edition of The BIG Toy Book just dropped and features curated showcases highlighting more than 325 new toys, games, and adjacent products across 13 categories.
Our Arts, Crafts, & Activities showcase includes 37 new products that retailers and other members of the trade should be aware of this year. These toys provide the classic, screen-free play parents and consumers are looking for, while sparking kids’ creativity. Check out a digital version of this curated showcase below and click here to read the full issue!
COOL MAKER POPSTYLE GLITTER AND GEM EXPANSION PACK
Kids can grow their jewelry-making collection with this glitter and gem expansion pack. The pack features 50 beads in various styles, including diamond, silver, and glitter gems. Kids can use their PopStyle Bracelet Maker to change out their beads whenever they want.
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KINETIC SAND SOFT SERVE STATION
Kids can scoop, squeeze, decorate, and serve sandy, pretend treats with the soft serve station. The playset features three colorful sands, a dispenser, two cones, and serving tools. Kids can make and add extra toppings, then squish the sand to create tasty treats all over again.
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SENSORY SAMPLER
Buffalo Games combined its Whoa Dough, Grand Sand, and Dream Sand into one sensory play-packed assortment. The set includes eight colors, and each compound offers a different sensory experience.
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PEEPS EGGMAZING EGG DECORATOR
This bunny-shaped decorator holds and spins hard-boiled eggs. Kids can decorate and create custom Easter eggs with multicolored stripes, lines, and other designs. The set is available in Peeps Bunny Pink and Bunny Yellow. Each decorator comes with six non-toxic markers for kids to use.
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NATIONAL GEOGRAPHIC DIG KITS
With the Shark Dig Kit, kids will use the included dig tool to excavate two shark figurines — a great white and a hammerhead — from the dig brick. With the Tyrannosaurus Rex Dig Kit (pictured), they can dig up replica T. rex bones that they can snap together to create their 3D model. Each…
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NATIONAL GEOGRAPHIC PAINT YOUR OWN DINO RACE CARS
Kids can paint three dino race cars and race them with this kit. It comes with T. rex-, Stegosaurus-, and Triceratops-inspired race cars that kids can customize with the six included paints. Then, once the paint has dried, kids can pull back their cars and release them to race them. The instructions and learning guide…
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NICKELODEON SLIME SPECIALTY JARS
The Nickelodeon Slime of the ’90s gets a revival in these six specialty slime jars, each with a unique scent, texture, and mix-in. Variations include Lavender Boba Tea, Mint Chocolate Chip, Cake Batter Butter, Rainbow Ice, Marshmallow Dreams, and Pink Lemonade.
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STEM EXPLORERS SUNCATCHERS
Kids can design window-ready art pieces as they solve STEM challenges and snap translucent pixels into place. This set includes a guide with more than 30 coding and math challenges that build STEM skills, along with 400 color cubes and three reusable frames.
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Available: Fall 2024
GECKO RUN MARBLE RUN
The set takes classic marble runs to the next level with creative challenges and pieces that attach to any smooth surface. Kids can create hills and jumps, and even turn corners to create tricks and stunts.
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SPY LABS: 9-IN-1 SPY WATCH
The latest addition to the Spy Labs collection takes action on the go. This watch shows the time and date and includes an alarm clock, a stop watch, and a time zone feature along with a built-in magnifying glass and other important accessories for secret agents.
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Available: Fall 2024
FIDLBITZ BUCKET OF BITZ
FidlBitz cubes stick together as kids build, but are not sticky. Each foam cube sticks to the others so kids can stack, link, shape, or build in 2D and 3D. They can also squish them together for sensory play and hear the crackling noise it makes. The Bucket of Bitz comes with five assorted colors…
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COLORING CUTIES PAINTABLE PLAY PALS
Kids can paint and design their own new play pals with the four included markers. The play pal can be washed and colored again.
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SHRINK MAGIC CANDY SHOP BRACELET KIT
Kids can make 20 different bracelets with custom beads by choosing a candy design, aligning the wrapper on the bead, and applying heat with a hair dryer (not included). Kids can then wear and share their creations.
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MINI BRANDS CREATE MASTERCHEF CAPSULE
Kids can create and collect 11 MasterChef mini dishes, including Ramen, chocolate cake, and a scented apple pie. Each capsule comes with a recipe so that kids can re-create the dish in full size.
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STICKER WOW!
Each kit features a different animal-themed sticker stamper that kids can use to stamp through 24 pages of counting, matching, and search-and-find activities. The refillable sticker stamper comes pre-loaded with 300 easy-to-remove assorted stickers with 100 unique designs in every stack.
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TUFTING CRAFT KIT
This set turns the viral tufting trend into a kid-friendly craft to help develop fine motor skills, creativity, and imagination. It includes a kid-friendly tufting tool, nature-themed design cards, display stands, and 800 pieces of tufting fabric in six colors.
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Available: Fall 2024
JIXELZ PET POWER TRIO SET
This 1,750-piece set includes three possible builds: a Frenchie, bulldog, or cat. Jixelz is a no-mess activity kit that kids can use to be creative without adult assistance. This intuitive, one-piece puzzle system is simple for kids to learn and develops fine motor, visual perception, and problem-solving skills.
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Available: Fall 2024
RAINBOW SHAKER
With the Rainbow Shaker, kids can color their own tie-dye plush. The bubble shaker ensures that the plush and colors stay securely contained while kids shake and create. The standard pack includes the shaker with four assortments, and refill packs are also available.
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Available: Fall 2024
MGA’S MINIVERSE MAKE IT MINI APPLIANCES
Tweens can collect their favorite appliances in mini form. This collection includes eight unique styles of appliances, including espresso machines (pictured), soda machines, juice dispensers, and milk tea dispensers. Each appliance dispenses resin to help tweens create and display their Make It Mini Foods.
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NEW SKETCH PALS — FIDGETY FRIENDS COLLECTION
The Fidgety Friends Collection features two new, sensory-inspired, clippable, LCD doodle boards: Spike and Squiggle. Like with other on-the-go Sketch Pals, kids can draw with their fingertips or the attached stylus, then press the character’s nose to erase and start over again. These new boards also have sensory features, including a wavy, grooved texture behind…
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Available: June 2024
I-COLOR SOCCER BALL AND FOOTBALL
Kids can customize these mini-size versions of a soccer ball (pictured) or a football. Each comes with 10 marking pens for kids to use. The balls are also machine stitched and durable, so kids can play with them after they are done coloring.
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JIXELZ CREATOR SET
This set combines creativity with puzzling fun. Kids can use 3,000 precision-cut jigsaw pieces and the pre-jixelated graph paper to create endless designs. Kids can also use the included 40 design templates, which feature characters, creatures, and more.
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Available: Summer 2024
PLAY-DOH HAIR STYLIN’ SALON PLAYSET
Kids can test out their skills as a hairdresser with this Play-Doh kit, which comes with a model, Play-Doh for the hair, and tons of accessories to trim and style.
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MAKE-YOUR-OWN LAVA LAMP
Kids can design and decorate a LAVA brand motion lamp inside and out with this DIY kit. There are multiple options: red, green, or purple LAVA globs to bubble and flow, and confetti sparkles for customization.
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LAVA INSTANT SLIME
With this set, kids can experience a lava-like flow that they can touch and feel. Kids can mix the lamp-shaped tablets with water to turn them into slime. This set is available in two assorted packs: one with green, blue, and purple; and one with pink, orange, and yellow.
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RECLAY
ReClay is a compound that is soft and pliable in warm water, then cures and hardens in air. Kids can mold and re-mold this clay over and over. The ReClay line includes eight colors, a starter kit, a figurine starter kit, and figurine molds.
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INSPIRED — FRIDA KAHLO
This container of Plus-Plus pieces comes in the color scheme of Frida Kahlo’s painting, “The Frame,” and features educational information about Kahlo and her art.
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HARRY POTTER CLAY CHARMS
Kids can craft clay into their favorite characters and icons from the Harry Potter films — including the Golden Snitch and Hedwig the owl — to create a wearable, gold charm bracelet. They can complete the charms with Klutz’s custom clear glaze, and then assemble them into jewelry.
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SQUISHMALLOWS SLIME JARS WITH CHARACTER TOPPER
Kids can discover a collection of two-toned slimes with five different scents and exclusive rubber charms of Ashley the Apple, Archie the Axolotl, Tatiana the Dragon, Calynda the Cow, and Pyle the Mushroom. Each contains 8 ounces of fluffy slime.
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SLIME CHARMERS
The slime charmers collection features various themes, including Dumpster Dive (pictured), Swamp Water, Sunny Side Up, Lollipop Shop, and more. Each DIY kit features a stretchy slime with themed scents and charms. Kids can customize their slimes with charms, textured mixers, and other add-ins.
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SNAP CIRCUITS FLIGHT DECK
This kit teaches kids how planes fly, how electricity works, how to create and launch paper airplanes, and about aerodynamics. It contains six different STEM projects and easy-to-follow directions so that kids can work independently and confidently.
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SNAP CIRCUITS NIGHT LIGHT
This kit has everything kids need to build a working night light. It features four different light projections including a herd of dinosaurs, schools of fish, a starry sky, and a multicolor light show.
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LITE-BRITE SUPER BRIGHT HD POKEMON AND BARBIE EDITIONS
Light up creativity with the all-new Lite-Brite Super Brite HD Pokémon and Barbie Editions! Kids to kidults can now unleash their inner Pokemon Trainer or Barbie sparkle with double the LEDs, snap-on high- definition grid for and 1,000 colorful mini-pegs. Use the six HD templates included in each set or create masterpieces with light.
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GEO CREATURES
Kids can create creatures from 348 colorful geometric shapes, then place them in their natural habitats with 16 double-sided habitat cards. The kit encourages creativity and critical thinking.
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FLUTTER CRAFT MOBILES
Artists can create mobiles by coloring a moth, a dragonfly, and a butterfly. The craft kit includes the insect frames, 12 color diffusing paper insect craft bases, four 12-inch strings of colored yarn, and a junior paint spritzer bottle.
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BUILD BUDDIEZ BUNNIES CRAFT KITS
Kids can mold, shape, and build their very own pocket-size bunnies with this moldable putty that dries overnight. Each tub comes with soft putty and accessories like top hats, Easter eggs, and bow ties that kids can use to customize their creations.
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Does your company have new products that the toy and game industry should know about? The Toy Book is always looking to feature excellent new products in our curated showcases in print and online. Drop us a line to let us know about your newest products!
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