The 2024 edition of The BIG Toy Book just dropped and features curated showcases highlighting more than 325 new toys, games, and adjacent products across 13 categories.

Our Infant & Toddler showcase is packed with 21 new developmentally appropriate products for babies and toddlers as they learn how to play for the first time. From plush to toys that help develop gross motor skills, this showcase has a bit of everything. Check out a digital version of this curated showcase below and click here to read the full issue!


GUND SUSTAINABLY SOFT PLUSH

Each friend in this line is crafted with recycled plush, fiber fill, thread, and pre-consumer recycled beads. They are also adorned with baby-safe accessories, such as cream-colored bows and soft bandanas.

Product Facts

  • MSRP:
  • $20
  • Age:
  • 0+

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LITTLE PEOPLE EVERYDAY ADVENTURES AIRPORT

From selecting a destination, checking luggage, “scanning” through security, boarding the plane, and folding down the jet bridge for take-off, this playset is packed with realistic, hands-on play features for kids to explore as they act out travel-themed stories.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 1+

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MELODY MANSION

Little ones can engage in multifunctional play with this playset. As toddlers pound the wooden balls through the chimney at the top to send them down the winding tack and over the xylophone’s colorful notes, they can discover basic musical concepts. The set comes with two balls, a removable xylophone, and a mallet.

Product Facts

  • MSRP:
  • $37.99
  • Age:
  • 1+

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Available: Spring 2024

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LITTLE TIKES EASY STORE SLIDE & EXPLORE

Kids can slide, climb steps using easy-to-grab handles, and crawl through a tunnel with peek-a-boo windows. They can also use a rotating telescope with 3x zoom, spin a steering wheel, and play with multiple clicker bugs. The water-resistant set disassembles for easy storage and transportation.

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 1+

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ZOO JAMZ DOGGY XYLOPHONE

Budding musicians can express their creativity with this xylophone. Toddlers can follow light-up bars in a do-re-mi sequence, follow patterns, and put on a show.

Product Facts

  • MSRP:
  • $17.99
  • Age:
  • 18 MOS+

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LEAPFROG NEST & COUNT TURTLE TOWER

Kids can stack these multicolor turtles on top of each other to test their coordination, color recognition, and number recognition skills. When all of the turtles are stacked, kids can pull on the cord and bring the turtles along for a ride.

Product Facts

  • MSRP:
  • $11.99
  • Age:
  • 1+

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BATH BOBBERS 3 PACK, OCTOPUS, WALRUS & DOLPHIN

Babies can turn tub time into ocean adventures with these colorful sea creatures. Each bath toy features weighted bottoms and easy-grip tops. They float on water and wobble upright on land.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 6MOS+

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BIZYBOO EASTER SERIES

These hide ‘n’ seek busy bags are portable and mess-free. Each of the four characters house 30 hidden Easter-themed objects waiting to be found. Kids use both written and visual prompts to find the items.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 2+

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PEEK-A-BOO BERRY TAKE-ALONG TOY

Little hands can explore sensory fun with ombre crinkle leaves and smooth ribbon tabs. This berry features a peek-a-boo mirror and a food-safe silicone ring. It clips easily onto a stroller, diaper bag, or car seat.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 0+

Buy Now

Available: Spring 2024

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

TWINKLING LEVI

This cuddly sheep can glow in various soft and illuminating colors. Not only can Levi act as a night light, but he also features volume control and will lull kids right to sleep by playing 15 minutes of lullabies including “Twinkle Twinkle Little Star,” “Rock-a-Bye Baby,” “Brahm’s Lullaby,” and “Hush Little Baby.”

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 0+

Buy Now

Available: April 2024

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

GROWING GREENHOUSE COLOR AND NUMBER PLAYSET

Kids can practice color and counting skills as they sort, match, and count the flower petals and identify the numbered pistils. Everything stores inside the greenhouse for on-the-go play. Also includes a working watering can and an activity guide.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 18MOS+

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SSHLUMPIE COLLECTION

Babies can cuddle up with new friends that are identical blanket-like versions of Douglas’ Soft Dolls. The soft baby blanket features faces and limbs, and its 19-inch size is perfect for strollers, car seats, and everyday trips. The latest additions feature Gavin the Doll and Vera the Doll.

Product Facts

  • MSRP:
  • $23.95
  • Age:
  • 0+

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NURSERY COUNTING PUZZLE: FIVE LITTLE SPECKLED FROGS

Little ones can practice color matching and counting as they set the numbered frogs into place on a rainbow lily pad. This set is made from FSC-certified wood and is printed using sustainable processes and comes in plastic-free packaging.

Product Facts

  • MSRP:
  • $18
  • Age:
  • 1+

Buy Now

Available: Spring 2024

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

POP & DISCOVER SHAPE SORTER

This sensory shape sorter provides a diverse amount of activities all in one toy. Kids can pop in, pop out, or place one of the uniquely colored shapes into its place on each side of the Shape Sorter. It comes with six geometric shapes and serves as storage for all of the pieces. It also…

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 1+

Buy Now

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BIG FEELINGS & EMOTIONS

This 23-piece, hands-on LEGO Duplo set is designed to encourage toddlers and preschoolers to develop self-awareness. Each of the four characters has two expressions — happy and uncomfortable — helping grown-ups and toddlers explore why sometimes we all have big feelings.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 18MOS+

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BEBÉ FUERTE COUNT & GROOVE BOUNCY BARBELL

Created in collaboration with Robin Arzón, Vice President of Fitness Programming and Head Instructor at Peloton, and inspired by weight-lifting, this bilingual electronic barbell features three modes of play: mode one for counting and dancing, mode two for wacky sounds, and mode three for music.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 9MOS+

Buy Now

Available: Fall 2024

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

CHARLIE BROWN COSTUME

This Charlie Brown infant/toddler Costume is a tribute to the beloved character from Peanuts. This officially licensed ensemble is designed with the littlest fans in mind, featuring a cozy jumpsuit, shorts, and booties. The included shorts and booties complete the look, ensuring an authentic transformation.

Product Facts

  • MSRP:
  • $25.99-30.99

Buy Now

Available: Halloween 2024

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

PLAYSKOOL LULLABY GLO WORM

Choose from one of three modes and give the worm a squeeze. Long-play mode plays up to 10 minutes of music and lights, while short-play mode plays a quick tune with a brief glow. For more calm and quiet, there’s also a glow-only mode. Washing-machine safe.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 0+

Buy Now

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SMARTMAX — MY FIRST STACKING RINGS

Toddlers can stack and balance these rings, some of which rattle, and can create figures that balance, wiggle, and wobble. This sensory set helps kids to practice hand-eye coordination, balance, and fine motor skills. It’s compatible with all other SmartMax sets.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 1+

Buy Now

Available: April 2024

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

JELLY BLOX CREATIVE KIT

Jelly Blox is a patent-pending building system for toddlers and preschoolers that supports key developmental milestones through the fun of tactile, squishy, sensory play. A Bonus for parents — it’s totally ouch-free, so don’t worry about accidentally stepping on them.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 2+

Buy Now

Available: Spring 2024

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

PLAY TAB

Kids can mix and match their discovery with this modular and customizable toy. This set includes six modular blocks, each featuring different sensory experiences. This toy provides fine motor challenges, visual stimulation, cause-and-effect discoveries, and more.

Product Facts

  • MSRP:
  • $39.95
  • Age:
  • 1+

Buy Now

Available: Summer 2024

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

Does your company have new products that the toy and game industry should know about? The Toy Book is always looking to feature excellent new products in our curated showcases in print and online. Drop us a line to let us know about your newest products!

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About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

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