Woman on Smartphone

Kids aren’t the only ones spending too much time on their digital devices.

According to new data from The Genius of Play— a nonprofit organization spearheaded by The Toy Association — half of all parents have been asked by their child to put their phone away. Even more concerning is that parents are spending nearly as much one-on-one time with their devices as they do their kids, and 62% of those surveyed admit to spending too much time on their phones while their kids are present.

“Nearly 80% of parents in our survey believe their relationship with their children would benefit if everyone spent less time on devices,” says Ken Seiter, executive vice president of marketing communications at The Toy Association. “We hope the data will encourage parents to look for more ways to connect with their kids. Playing together as a family is a great way to strengthen bonds and create lasting memories, and The Genius of Play provides hundreds of play ideas to help families balance screen time with playtime.”

Additional statistics reflect the double-edged sword nature of living in a digital world. While 83% of parents agree that screens at technology are necessary when raising a child today, 74% worry that their kids are spending too much time staring at screens. More than half of parents (53%) reported using screen time as a reward, while taking away screen time is used as a consequence by 63% of parents surveyed.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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