Nickelodeon entered into an exclusive multi-territory agreement with YouTube channel CKN Toys to develop original content for Nickelodeon-branded linear and digital platforms.
CKN Toys features 7-year-old Calvin road testing and unboxing new toys. With more than 13 million YouTube subscribers, the channel has grown to become one of Australia’s largest YouTube channels with global audiences across the U.S., the UK, the Philippines, India, Indonesia, Brazil, and Australia.
Nickelodeon will develop and produce an exclusive, original, short-form preschool series for Nickelodeon and Nick Jr.-branded linear and digital platforms. The yet-to-be-named original series will be produced by Nickelodeon Australia and feature both Calvin and his 3-year-old brother Kaison.
“CKN Toys has grown to become one of the most popular YouTube channels in the world because kids and parents alike love Calvin’s sense of fun and play, and his good-natured personality,” says Jules Borkent, executive vice president of content and network strategy for Nickelodeon International. “We’re looking forward to developing content that taps into all the things fans already love about CKN Toys and giving it a distinct Nickelodeon look and feel.”
The agreement was created and brokered by Haven Global, CKN’s worldwide licensing agent, which will partner with Viacom Nickelodeon Consumer Products across multiple territories.