OnChain Studios and NASCAR have partnered to create digital toy race cars. The multiyear partnership will feature a line of collectible and playable digital cars that will be showcased and sold on Cryptoys, a new toy company from parent company OnChain Studios.Â
Cryptoys combines toys, entertainment, and gaming in an online format. In the Cryptoys universe, visitors can unbox and play with fully interactive 3D digital toys. Through the new partnership, visitors can collect, trade, and test drive NASCAR-inspired digital toy race cars.
The Cryptoys universe currently features original characters and licensed characters from Disney and Mattel properties.
“NASCAR will be the first sports franchise in the Cryptoyverse, offering a new way for collectors and fans to engage with the exciting world of stock car racing,” says Will Weinraub, CEO and Co-Founder of OnChain Studios. “We’re looking to build fun and new digital NASCAR experiences together.”
“Cryptoys builds amazing digital toys, has a passionate community, and offers another high-quality experience for fans to engage with NASCAR,” says Mitch Rasmussen, NASCAR Director, Web3. “Will has assembled an incredible team, and we are excited to help bring their vision for the future of play to life. This collaboration reinforces how NASCAR is tapping into emerging technology to reach new and existing fans in the spaces and places where they prefer to participate.”
To learn more about Cryptoys, visit cryptoys.com.
