Spin Master’s GUND Launches New Collection of Disney Plush

Spin Master’s GUND is partnering up with Disney for a full collection of new plush.

GUND is no stranger to the world of licensed plush, with offerings featuring family entertainment favorites such as its Sesame Street plush collection, PAW Patrol plush collection, and more. Now, the Spin Master brand is bringing Disney characters to its growing portfolio of plush.

The Disney GUND 15-inch Toothpick plush characters have exaggerated proportions, with lanky bodies, arms, and legs. GUND is offering Pluto, Figaro, Patch, Marie, and Tigger as Toothpick plush. Oh So Snuggly 12.5-inch plush characters are soft and under-stuffed to create a blanket-like plush friend. GUND’s Disney collection includes Winnie the Pooh, Tigger, Eeyore, and Kanga and Roo as Oh So Snuggly options. The Kanga and Roo is a two-for-one plush, with a 5-inch removable Roo that fits in Kanga’s pocket. 

There’s even more for fans of Winnie the Pooh here. The collection includes a knit-patterned 10-inch Pooh and Piglet. It also includes the 6-inch Winnie the Pooh Playset. This plush playset features Pooh’s Hunny pot as a carrying case, as well as Winnie the Pooh as a rattle, Tigger as a squeaker, and Piglet as a crinkle.

The Disney GUND Collection is available on Amazon as well as at select specialty retailers starting today. More information about GUND’s variety of plush products can be found on the brand’s official website.

Build-A-Bear Celebrates Hello Kitty’s 50th Anniversary with New Plush, Store

This year, Sanrio hasn’t held back as it celebrates its most iconic character’s birthday with new toys, merchandise, and other collaborations. The party continues with the launch of a new 50th Anniversary Hello Kitty plush gift set from Build-A-Bear Workshop.

The 50th Anniversary Hello Kitty plush has a mix of blue, pink, and purple with sparkly accents; white eyes; and white whiskers. In place of her iconic bow, fans will find a plush 50. It is available on its own or bundled with the pink Hello Kitty birthday dress and cupcake. If kids want more Sanrio, Build-A-Bear has an existing Hello Kitty and Friends plush collection featuring Kuromi, Cinnamoroll, and more. 

We are excited to expand our Build-A-Bear collection with the launch of this special 50th Anniversary Hello Kitty plush, bringing fans a unique collectible that they can cherish for years to come. As our partnership with Build-A-Bear continues to grow and evolve, we are looking forward to introducing new products and activations that inspire playfulness, fun, and creating memorable moments together.
Jill Koch, Senior Vice President of Marketing and Brand Management at Sanrio

“We are delighted to collaborate with Sanrio on the first-ever Hello Kitty and Friends inspired Build-A-Bear Workshop location, especially as we celebrate the remarkable 50th anniversary of this beloved character,” said Anjali Khosla, Vice President of Brand Management of Build-A-Bear Workshop. “Beyond this milestone moment, the timing is also supportive of the strategic expansion of our global retail footprint as well as the purposeful extension of our addressable market to include teens and adults – which is also a key consumer for Hello Kitty and Friends.”

Build-A-Bear will also cut the ribbon on the first-ever Build-A-Bear x Hello Kitty and Friends Workshop at Westfield Century City in Los Angeles. The store will feature special events and exclusive products, including make-your-own versions of fan-favorite Sanrio characters. The Los Angeles location will open ahead of the official anniversary in November. 

The LEGO Group Rocks Earnings Season with 14% Sales Growth

The LEGO Group, one of the few privately held major toy companies to disclose earnings, had a phenomenal first half of the year marked by double-digit gains.

LEGO reported a 13% increase in revenue, reaching $4.64 billion USD (DKK $31.0 billion), for the first half of the year, driven by strong consumer sales and an expanding market share. Consumer sales grew 14%, fueled by high demand for the company’s diverse portfolio. The company outperformed the broader toy market, gaining market share.

We are very pleased with our strong performance in the first half. We delivered double-digit growth on the top- and bottom-line and made significant progress on increasing the amount of sustainable materials used in our products. Our portfolio continues to be relevant for all ages and interests, and this is driving significant demand across markets. We used our solid financial foundation to further increase spending on strategic initiatives which will support growth now and in the future to enable us to bring learning through play to even more children.”
— Niels B Christiansen, CEO

Looking closer at the numbers, operating profit surged by 26% to $1.21 billion USD (DKK 8.1 billion), supported by robust top-line growth, despite increased spending on strategic initiatives as planned. Net profit also rose by 16%, totaling $897 million USD (DKK 6.0 billion).

Free cash flow reached $449 million USD (DKK 3.0 billion), bolstered by the company’s strong performance. Investments continued in the construction of new factories and the expansion of existing facilities and offices.

In its sustainability efforts, LEGO reported that 30% of all resin purchased in the first half was certified mass balance, translating to an estimated average of 22% renewable and recycled materials used in the production of LEGO bricks.

Much of its success can be attributed to the fact that LEGO constantly reshapes itself to adapt to evolving consumer preferences and business needs. Its owned retail business, including physical stores and e-commerce, continues to grow, and that footprint powers brand awareness that results in sales for other retailers. Additionally, the company attracts new customers of all ages by offering innovative themes that work outside of the building and construction aisle, including high-end vehicle models, and botanicals.

The Insights Family Welcomes Crunchyroll and Roald Dahl to Client Roster, New Executives

The Insights Family is seeing new opportunities with a growing client roster and additions to the executive team, following a significant investment from BFG.

Based out of Manchester, The Insights Family specializes in kids, teens, parents, and family market intelligence. The company has brought on anime big Crunchyroll with plans to expand its reach across markets. It’s also joined up with The Roald Dahl Story Co., the copyrights manager of Roald Dahl’s large portfolio of work. 

Our decision to establish teams in London and New York stems from our commitment to better serve the US and UK markets, seize on emerging opportunities, and strengthen our relationships with existing clients.
Tom Williams, CEO of The Insights Family

Helping lead The Insights Family’s new expansions are two new executive team members: Joe Timson, appointed as Executive Vice President of Revenue, and Greg Dagger, as Vice President of Customer Success. Each brings industry experience as The Insights Family strengthens its presence in both London and New York.

I’m excited to have joined The Insights Family at such a pivotal point in our growth journey and I’m relishing the opportunity to build out the team in London to keep us close to our core licensing and media communities.
Joe Timson, Executive Vice President of Revenue of The Insights Family

Timson brings experience in the worlds of tech, sales, customer success, and more, including work with GWI, Zappi, MediaProbe, Kantar, and Loops. Dagger also brings impressive experience, with 12 years of market research work at YouGov.

The Insights Family will be at this year’s Brand Licensing Europe in London from Sept. 24-26. Those interested in meeting with the team can visit Booth No. D218 or book a meeting on the company’s official website.

25 Things to Do and See at Brand Licensing Europe’s 25th Show

Just under a month from now, manufacturers, retailers, and some of the biggest brands in the world will head to London for Brand Licensing Europe’s (BLE) 25th-anniversary show. From Sept. 24-26, the ExCeL will feature more than 250 exhibitors — including more than 50 first-timers — representing thousands of brands. 

“For 25 years, thousands upon thousands of new brand licensing partnerships, deals, and products have started at BLE during meetings, networking moments, opportunistic hellos, and show floor browsing,” says Ella Haynes, BLE Event Director. “It’s THE annual event for European retailers and manufacturers to rub shoulders with the world’s biggest brand owners and discover what’s new, be inspired, and learn how to expand their brands, businesses, and careers, and I’m looking forward to everyone coming together and helping us celebrate 25 years of BLE and the extraordinary evolution of an extraordinary industry.” 

There is so much to do at the show, so here is a list of everything to check out while you’re in London. 

  1. Take a walk around the show floor or meet people in the matchmaking lounge at the show. 
  2. If you’re new to BLE, you can take a free show tour and Licensing 101 session, which start at 9:45 a.m. GMT on Tuesday and Wednesday.
  3. The day 1 keynote, When Everyone Plays, We All Win: Next Level Consumer Products & Licensing with Xbox, will start at 12:30 p.m. on Tuesday. During the keynote, John Friend, Head of Consumer Products at Xbox, will chat with Ben Roberts, Global Licensing Group’s EMEA Head of Content, to talk all things gaming and the brands, licensees, and retailers’ connection to the gaming world and fans. 
  4. At 12:30 p.m. on Wednesday, Crafty Licensing: Transforming a business through brand licensing, the day 2 keynote, will feature entrepreneur Sara Davies, who will discuss her business journey and using licensing to expand her business, Crafter’s companion. 
  5. Celebrate BLE’s 25th Birthday from 5-7 p.m. at The BLE Birthday Bar and BLE x One Piece Bar on Tuesday night. The event will feature cake, free drinks, entertainment, and party merchandise. 
  6. Visit the Sports Zone, which features brands including Fanatics, FOCO, Tour de France, 24h Le Mans, Real Madrid CF, and more. 
  7. On Tuesday and Wednesday at 11:30 a.m., you can meet the BLE Bear and follow the character parade as it makes its way through the ExCeL. 
  8. Check out the Brands & Lifestyle Zone, which includes brands like Van Gogh Museum, IMG Licensing, Ford, and more. 
  9. Watch a panel, from “How to Build a Lifestyle Brand,” to “Mapping a Sustainable Pathway,” and more. Click here to check out the agenda. 
  10. Check out BLE’s online, on-demand training by experts in the global licensing industry. The first module is free. 
  11. See some new licensing entrepreneurs and brands at the Discovery & Design Zone, including Afro Entertainment Studios, Jelly Armchair, Mea Mouse, and more. 
  12. Stop by The Retail Lounge, an exclusive lounge powered by Care Bears for retailers to meet, relax, and potentially win a Care Bear in the claw grabber arcade. Registered retailers include Aldi, Shein, Tesco, Five Guys, Crocs Europe, and more. There is a retail happy hour at 4 p.m. on Tuesday with a chance to meet the team behind Care Bears.
  13. Apply for the Retail Mentoring Programme. Retail badge holders can join BLE’s Heads of Retail, Laura Freedman-Dagg and Keith Pashley at 3 p.m. on Wednesday to find out more. 
  14. Try out one of the BLE brand experiences, including the Netflix Squid Game installation, Hasbro’s Monopoly Gaming Lounge, London Zoo’s conservation-themed seating area, and Angry Birds’ themed seating area with a giant inflatable celebrating the game’s 15th anniversary.
  15. Learn more about data intelligence from the experts at Fabacus.
  16. Students are invited to day 3 of the show to learn more about the licensing industry and career opportunities. 
  17. Visit the Licensee Pavilion, which includes companies like Tsume, Park Agencies, Pyramid International, and more. 
  18. Join the France Licensing Community for networking drinks in partnership with Licensing International from 5-7 p.m. on Wednesday in the Brands & Lifestyle Zone.
  19. Pick up Brands Untapped 100’s third edition, which is debuting at the show.
  20. Play a game at the Fuggler coconut shy activation, with all proceeds going to the Light Fund.
  21. Join Character.com for a session on the market for adaptive clothing and the future of adaptive clothing in licensing.
  22. Stop by the Service Providers Pavilion, with exhibitors including JMW Solicitors, New Alchemy Solutions, and Play Management Co. 
  23. Explore the benefits of BLE to your brand with BLE’s account managers.
  24. Visit Light Fund’s resale store at the Products of Change stand to shop some pre-owned products, reduce waste, and raise money for charity.
  25. Finally, chill out in the Wellness Lounge. 

If you don’t have your tickets yet, you still have time. Attendees can register for a free ticket now and immediately start requesting meetings with exhubitors using the Event Planner.

Mattel Pairs Up with MSCHF for Hot Wheels ‘Not’ Wheels Vehicle

Paying homage to the classic beater that many may have had as their first-ever car, Mattel has partnered with the innovators behind the art collective MSCHF to create the Hot Wheels Not Wheels collectible vehicle. Created in Brooklyn, New York, in 2018, MSCHF is known for its unconventional and eclectic style and use of controversial themes. Its goal is to evoke conversations through the use of art, technology, and social commentary, drawing attention to things normally taken for granted in a consumerist society.

Styled after the Japanese imported cars of the 1990s, the 1:64 die-cast vehicle features a yellow spare tire, a rusted wheel hub (ensuring that the car is not going anywhere), a cracked front windshield, a dirty rear window with the words “wash me” written on it, parking tickets, and a seat belt hanging out of the driver’s side door. Having seen rough rides and amateur-level repairs, this collectible is sure to be a reminder of the experience of having a well-loved older car.

The Mattel and MSCHF Hot Wheels Not Wheels Vehicle will be available for purchase on Aug. 30, retailing for $30. For more information on this collaboration and the car’s retail availability, be sure to visit MSCHF’s Not Wheels site and Mattel Creations.

EXG Pro Brings Pop-Culture Icons to Functional Collectibles

EXG Pro introduces its latest tech collection, which combines pop culture with functional accessories. The Holdem collection features popular characters as multi-purpose stands for most devices. 

The company’s portfolio includes licenses from industry giants, including Sony, Marvel, Disney, Netflix, Warner Bros., and more. In a wave of recent deals, EXG Pro has partnered with Paramount and Epic Games to expand its offerings. 

The Fall Guy Holdem Collection is the latest installment, featuring four functional collectibles. Each colorful character stand from the Fall Guys universe can hold phones or earbuds. 

TMNT Holdem Collection follows up with mini holders resembling well-known ninja turtles Leonardo, Michelangelo, Donatello, and Raphael. Like all Holdem items, the packaging acts as a display stand. 

EXG Pro’s Holdem line also includes Stitch, Sonic the Hedgehog, Symbiote Spider-Man, Anti-Venom, Deadpool, Godzilla, and more. Each functional collectible retails for $29.99.

Retailers can learn more at the LA Fall Toy Previews in The Toy Association building across from LAX. EXG Pro will showcase these products on Floor 8 (2250 Easy Imperial Highway, EL Segundo, CA 90245).

Members of The Toy Book team, including Vice President & Group Publisher Jackie Breyer, Editor-in-Chief James Zahn, and Executive Director of Sales & Marketing James “JD” Devin will be on the ground in LA Sept. 9-13.

Welcome to Tile Town: Moose Toys Enters a New Category

Over the past few years, the building category has evolved. New products continue to offer kids new ways to play while giving retailers a chance to refresh their assortments and cash in with increased sales and revenue.

Amid the growth in building sets, the magnetic tile space has become increasingly competitive. Now, Moose Toys is entering the category with a new brand, Tile Town. To learn more, The Toy Book caught up with Joe Smith, Vice President of Global and U.S. Marketing, Licensed Brands, at Moose Toys for some insights.

“We’ve been following and brainstorming around the building space for quite some time, and in early 2023 we locked in the concept for Tile Town,” Smith says. The brand, launching this fall, brings fresh ideas to the play pattern.

Source: Moose Toys

BUILDING: EVOLVED

“It is important for us to innovate in the space given the competition,” Smith explains. “We aspired to create a brand that adds play value for kids with our Magnetic Action Tiles, Magnetic Characters and Figures, and unique builds based on kids’ favorite themes and top-tier licensed properties.”

Licensing is rare in the magnetic tile space, and at launch, one of the first residents of Tile Town is a familiar blue heeler, Bluey. Working with licensed brands, Moose Toys finds inspiration to engineer new shapes that unlock additional possibilities for play.

Source: Moose Toys

“We loved the idea of applying our thinking with the Tile Town brand in general to licenses,” Smith says. “With our licensed sets, you’ll see unique, bespoke tiles that make iconic structures come to life. A good example is the chimney on the Bluey Heeler Family Home.”

The team at Moose also created an ownable look for its figures, a style and form factor upon which licensed characters may be applied. Bluey and Bingo are prime examples.

“We collaborated with our licensing partner to create the most authentic tile-based playset possible,” Smith says. “BBC Studios has a long-term relationship with Moose and is a fantastic launch partner with Bluey.”

Source: Moose Toys

ACTION TILES

A major point of difference between Tile Town and other products on the market is the inclusion of Action Tiles in each set. “Action Tiles are magnet-activated feature tiles unlocked by our Magnetic Figures,” Smith explains. “This opens up some really cool action and reaction moments, extending the ‘play’ aspect of the playsets.”

In the Bluey Heeler Family Home, kids can use Bluey’s iconic Kiwi rug to get up to four figures spinning and dancing while placed upon it.

REINVENTION & EXTENSION

It’s only natural that kids tend to cross-pollinate the toy box, and Tile Town is built with that in mind. Retailers should be familiar with the oft-used label, “Compatible with Major Brands,” and Tile Town most certainly is. “We thought this was important for parents and kids to not have a barrier to maximizing their tile play,” Smith says.

Source: Moose Toys

BUILDING SUCCESS AT RETAIL

Moose Toys is launching Tile Town with Bluey, but that’s just the beginning. Additional licenses, like Jurassic World, and original IP are set to join the fun in the months ahead as Moose unleashes a 360-degree marketing campaign, “Click, Build, Play,” with a robust slate of media to support it.

“We’ll be welcoming our retail partners from around the world to our Los Angeles showroom this fall,” Smith says. “In addition to our launch lineup, we look forward to showing the trade what’s in the pipeline. We can’t wait for kids to start building their own Tile Towns.”

A version of this feature originally appeared in the 2024 Action & Adventure Issue of The Toy Book. Click here to read the issue.

LA Fall Toy Previews: New Tools Help Visitors Navigate the Showrooms

If there’s one issue regarding this year’s LA Fall Toy Previews, it just might be navigating the visit.

The organic shift to Los Angeles finds nearly 300 companies exhibiting in multiple locations throughout the Greater Los Angeles area, including the growing El Segundo Toy District. To help visitors make sense of it all, Spider International’s Jonathan Busher — a driving force in uniting the global toy and play industries in LA — spearheaded the launch of a new website, toypreviews.la.

This living directory contains useful information regarding companies exhibiting at 1960 on Grand, OPEN/Spaces at OPEN, Regus, and other spots in the area. It serves as a complement to The Toy Association’s digital directory of companies exhibiting at its space across from LAX in El Segundo.

The Toy Association also offers an LA Fall Preview App built on a platform that should be familiar to those who have used the official Toy Fair app in the past. The digital directory, available on the Apple App Store and Google Play, includes a tenant search, scheduling options, and details on The Toy Association’s Market Week, Sept. 9-13, 2024. The Toy Association’s space, like most showrooms in the area, is open throughout the entire month of September.

Finally, for a traditional, analog approach, The Toy Book‘s 2024 LA Fall Toy Preview issue contains a print directory highlighting a mix of permanent, semi-permanent, and temporary showrooms throughout the area. Copies of the new issue can be picked up in the lounges of 1960 on Grand and OPEN, along with the The Toy Association’s space beginning Sept. 9.

Members of The Toy Book team, including Vice President & Group Publisher Jackie Breyer, Editor-in-Chief James Zahn, and Executive Director of Sales & Marketing James “JD” Devin will be on the ground in LA Sept. 9-13.

Toikido Inks a Licensing Deal with Ed Sheeran’s Tingly Ted’s Brand

Creative product and entertainment studio Toikido and musician Ed Sheeran’s hot sauce brand Tingly Ted’s have entered a licensing agreement. Tingly Ted’s merchandise partner WMX, part of Warner Music Group, contributed to the collaboration.

The merchandise program will feature the hot sauce brand’s mascot. | Source: Tingly Ted’s

The partnership will produce Tingly Ted’s-branded products, including toys, collectibles, accessories, apparel, and more. Tingly Ted’s was inspired by Sheeran’s desire for hot sauce and ketchup — Heinz launched the mildly spicy sauce last year, and it is now available in major supermarkets in the UK. The brand can be identified by the mascot, Ted the Grumpy Bear.

“Tingly Ted’s is all about adding a little extra to everyday meals. Partnering with Toikido allows us to extend that creativity beyond the kitchen and into everyday life. I’m excited to see Ted the Grumpy Bear on everything from T-shirts to plush toys,” Sheeran says.

“Tingly Ted’s combines Ed Sheeran’s creativity with a distinctive, fun product. Toikido is a creative product-led IP studio, and this collaboration with Tingly Ted’s aligns perfectly with our mission. We can’t wait to bring these products to fans worldwide,” Darran Garnham, CEO of Toikido, adds.

For more information on Toikido’s current offerings, visit toikido.com.

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