Paramount Consumer Products is growing its Web3 business.
The global media and entertainment company tapped Misan Harriman to serve as its creative advisor for its Web3 business. In this new role, Harriman will bring his experience in the creation and collection of NFTs to advise on Paramount’s relationships in the Web3 space, as well as create his own collections for the company in the future.
“As an NFT enthusiast and an avid supporter of emerging artists, Misan aligns with Paramount’s core values and how we want to approach Web3,” says Pam Kaufman, CEO and president of international markets, global consumer products & experiences at Paramount. “Misan’s wealth of experience and artistic eye are incredible resources to our team as we expand our Web3 offerings to serve our audience with differentiated products.”
Prior to joining Paramount, Harriman founded Culture3, a platform that elevates diverse voices to exhibit Web3 artistry and the communities fostered in this digital space. Additionally, Harriman curated the first permanent art collection for the Tezos Foundation — which features digital art galleries — and is currently working on a docuseries about art forms that have defined a movement for Paramount+.
