The company known for producing Teenage Mutant Ninja Turtles toys just made a deal with some other ninjas.
Surge Licensing revealed that Playmates Toys has signed on as the global master toy licensee for the YouTube hit Spy Ninjas. Described as an “action-packed serial drama” that unfolds across several YouTube channels, Spy Ninjas boasts more than 400 million monthly views as Chad Wild Clay, Vy Qwaint, and their Spy Ninjas team battle a hacking group known as Project Zorgo.
“It’s such a thrill to be working with Surge again, the visionaries who brought the Teenage Mutant Ninja Turtles to Playmates Toys a generation ago,” says Karl Aaronian, senior vice president of marketing at Playmates. “With Chad and Vy’s Spy Ninjas, we’ve found a worthy follow-up that goes far beyond the typical YouTube influencer experience. Featuring serialized narrative-based adventures that are truly engaging, a cool combination of spy adventures, problem-solving, and ninja action — a natural for amazing Playmates roleplay toys.”
Related: Beyond YouTube: Playing it Safe with the Future of Video and Toys
The first wave of Spy Ninjas toys will hit retail in October. The spy gadget assortment includes electronic spy ninja gear, decoders, ninja weapons, a Project Zorgo mask, and spy activity kits. Additional products including action figures and other gadgets are planned for the future.
Spy Ninjas is available to view on YouTube and OTT platforms including Amazon Prime Video, Roku, and Xfinity On-Demand.