Full details on the Playmobil and Volkswagen collaboration have emerged following last week’s reveal.
Playmobil featuring Volkswagen (VW) will debut in January with a pair of iconic vehicles that are being presented as Playmobil miniatures for the first time. The VW Volkswagen T1 Camper Van will be joined by the VW Beetle, the classic family car that sold more than 21 million units to become VW’s best-selling model until the VW Golf surpassed it to take the top spot.
The 74-piece T1 Camper Van (aka Camping Bus) set — also known as the “Bulli” — features a seating area, a travel kitchen, a seating area, and storage space, and comes with two figures. The 52-piece Beetle features a roof rack and comes with three figures and accessories.
Playmobil has been a global hit since its debut in 1974, but licensing is a fairly new part of the business. The company has been releasing licensed products over the past few years, including the popular Playmobil Ghostbusters, Spirit Riding Free, and DreamWorks Dragons lines. Earlier this year, the company debuted new collections inspired by Back to the Future and the Scooby-Doo franchise.
