Playmobil Scooby-Doo

Playmobil inked a new licensing deal with Warner Bros. Consumer Products EMEA to produce a line of Scooby-Doo! figures, vehicles, and play sets.

Revealed at Licensing Expo in Las Vegas, the new line will feature all of the members of the Mystery Inc. gang — Fred, Daphne, Velma, Shaggy, and Scooby-Doo — along with the Mystery Machine vehicle, and more. In addition to the base characters, blind bags and multi-packs are in the works.

The Scooby-Doo! Playmobil range is the latest foray into licensing for the company, which has found success in recent years with toys based on Sony Pictures’ Ghostbusters, and DreamWorks Animation’s Spirit Riding Free and How to Train Your Dragon.

Next year, Warner Bros. will reboot the Scooby-Doo! franchise on the big screen with a CGI-animated feature titled Scoob! Directed by animation vet Tony Cervone (Scooby-Doo! Mystery Incorporated, The Flintstones & WWE: Stone Age Smackdown), the voice cast includes Zac Efron, Amanda Seyfried, Frank Welker, Gina Rodriguez, Will Forte, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.