PlayMonster aligned with Audax Private Equity to gear up for additional growth. Audax Private Equity works to transform market leaders into larger and better-positioned enterprises, supplying additional capital and resources.

PlayMonster’s portfolio includes its core games business and, more recently, its expansion into key toy categories including activities, infant/preschool toys, educational toys, and vehicles and outdoor toys, which are marketed under global brands such as 5 Second Rule, Yeti in My Spaghetti, Chrono Bomb, My Fairy Garden, Fab Lab, Fuzzikins, Mirari, Kid O Toys, MOLUK/Bilibo, Automoblox and Super Spinner. These brands earned PlayMonster 10 Toy of the Year Awards nominations this year.

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley is a senior editor at The Pop Insider, The Toy Insider, and The Toy Book. She covers all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.