Pop Mart Continues International Retail Expansion with First U.S. Location, Flagship Store in South Korea
The Pop Mart pop-up in Costa Mesa is the first U.S. location for the growing retail brand. | Source: Pop Mart International

Pop Mart is bringing its expanding line of “art toys” to more consumers around the world.

Since launching in 2010, the Chinese company has grown to operate more than 250 retail locations across 23 countries that offer toys and collectibles designed “to light up passion and bring joy” to families everywhere.

Shoppers visit the Pop Mart pop-up in Costa Mesa, California | Source: Pop Mart International

Last month, Pop Mart opened its first U.S. location at South Coast Plaza in Costa Mesa, California. The Pop Mart pop-up is the first test for the U.S. market as the company looks to expand its footprint in North America.

Related: Next-Gen Toy Stores: A New Era of Specialty Retailers Lead Play into the Future

On July 2, the company opened a flagship store in Seoul, South Korea. The three-level store offers photo ops and includes a special area designed for meet-and-greets with the artists behind Pop Mart’s products.

The Pop Mart flagship store in South Korea | Source: Pop Mart

“South Korea has developed a deep pop culture, and the entertainment and media industries are already in a mature stage, influencing youngsters around the globe,” says Justin Moon, vice president of Pop Mart and President of Pop Mart International. “Under the powerful influence of South Korean culture, integrating Pop Mart’s creativity with quality media content, we can definitely intrigue more Millennials and Gen Z.”

The Pop Mart flagship store in South Korea | Source: Pop Mart

Beyond its full-line physical stores, Pop Mart also operates nearly 1,700 Robo Shop vending machines. The company’s original brands, including Molly, Dimoo, SKULLPANDA, and The Monsters are available in numerous configurations, including blind boxes. Pop Mart also maintains licensing partnerships with Disney, Warner Bros., and others.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.