44 Cats

44 Cats
Source: Rainbow Group

Following its U.S. debut on Nickelodeon last year, Rainbow Group‘s 44 Cats is picking up steam in North America.

As the series continues to grow in popularity worldwide, new licensees, broadcasters, and streamers are getting on board. As of May 1, 44 Cats is streaming on Netflix. The series is supported with a robust licensing program developed and managed by The Joester Loria Group in the U.S. and Branding Streams in Canada.

Most recently, Forever Clever inked a deal to produce games and novelty toys in both markets. The range will include action, board, card, and memory games in addition to novelty toys and play tents.

Additional 44 Cats products hitting retail this year include offerings from Bandai, Harper Collins, Franco, Sakar, and Accessory Innovations.

The second season of the series debuted in Italy this spring and will expand globally later this year.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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