Rainbow High’s newest doll, Lily Cheng, celebrates the Chinese New Year! | Source: MGA Entertainment

MGA Entertainment is celebrating the Year of the Tiger! 

As part of its Rainbow High line, MGA introduced its first-ever Chinese New Year Collector doll, Lily Cheng. Lily Cheng celebrates the Lunar New Year and honors the beauty and traditions celebrated on Feb. 1.  

Lunar New Year is a celebration of family, love, and hope that comes at the beginning of spring. Lily Cheng’s character is inspired by her cultural heritage and its traditions. Born in San Francisco with family back in Shanghai, Lily Cheng is a brave and confident designer who is dressed in a fashionable yet modern approach for the holiday. 

“For more than 40 years, MGA Entertainment has remained committed to inclusive and thoughtful design. Rainbow High’s Lily Cheng is the latest example of integrating the diverse cultures of MGA fans and families into our brands,” says Isaac Larian, CEO and founder of MGA Entertainment. “We say “Gong hei fat choy” to our Chinese friends and customers around the world and celebrate with you.”

Related: MGA Entertainment Launches New Rainbow High Pacific Coast Fashion Doll Line

While Lily is the first celebration collection doll in the line, Rainbow High has plans to introduce many more cultural collectible dolls in the future. Lily Cheng is available at Amazon and will also be available at walmart.com and target.com in the coming weeks. 

About the author

Hannah Sacks

Hannah Sacks

Hannah Sacks was an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. An avid reader, her first love is late Victorian literature paired with a huge plate of dumplings. When she’s not reading, she loves to attend concerts, cook elaborate dinners, and snuggle up with her two cats, Oscar and Percy.

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