Source: Doug the Pug

The licensing program for a four-legged social media superstar is growing.

Remarkable Brands inked new deals for Doug the Pug, a canine celebrity with more than 18 million followers across his social media accounts.

New multi-year agreements with Mighty Mojo Toys, Fathead, Inkology, Bare Tree Media, Customized Personalized Products, and Komar Kids will bring Doug the Pug into new categories such as kid’s apparel, wall decor, pool floats, and more.

“From his start on social media to his current status as a bona fide pop-culture sensation, Doug’s popularity continues to soar, and his mission remains constant: to spread love and happiness,” says Stacey Reiner, president, Remarkable Brands.

The new products on the way join a growing lineup that already includes plush from Spin Master’s GUND, puzzles from Buffalo Games, posters from Trends International, and more.

Doug the Pug is also slated to appear in the new film, Connected, from Sony Pictures Animation.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.