Source: Doug the Pug

The licensing program for a four-legged social media superstar is growing.

Remarkable Brands inked new deals for Doug the Pug, a canine celebrity with more than 18 million followers across his social media accounts.

New multi-year agreements with Mighty Mojo Toys, Fathead, Inkology, Bare Tree Media, Customized Personalized Products, and Komar Kids will bring Doug the Pug into new categories such as kid’s apparel, wall decor, pool floats, and more.

“From his start on social media to his current status as a bona fide pop-culture sensation, Doug’s popularity continues to soar, and his mission remains constant: to spread love and happiness,” says Stacey Reiner, president, Remarkable Brands.

The new products on the way join a growing lineup that already includes plush from Spin Master’s GUND, puzzles from Buffalo Games, posters from Trends International, and more.

Doug the Pug is also slated to appear in the new film, Connected, from Sony Pictures Animation.