Lulla Doll

RoRo is building upon its signature Lulla Doll, succeeding the original with a new product collection. The original “miracle sleep doll” offered soothing sounds to help calm kids to sleep.

Coral, Sky, and Lilac are the versatile collection of new dolls for babies of any gender or race. The new dolls feature extended playback time, softer and more durable material, and a weighted base for the added capability of sitting upright for play and shelving.

Lulla Doll was created as a sleep aid to comfort caregivers and kids when they cannot be together. The doll plays a recording of a human heartbeat and breathing, and is designed to “transfer the scent of the caregiver into its fabric” to mimic co-sleeping and human contact.

The enhanced sound technology in the new dolls is powered by two AA batteries for up to 12 hours of sound with adjustable volume. The body is durable and machine washable.

The new doll assortment is expected to begin shipping in April.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.