Halloween Party | Source: Adobe Stock

The Halloween business is being stalked by ghosts.

Following some major drops due to the COVID-19 pandemic stifling seasonal festivities in 2020, sales of Halloween costumes and accessories spiked 4% this year, according to The NPD Group.

Unfortunately, even with the increase over last year, sales were still down an unlucky 13% when compared to Halloween 2019.

“While total Halloween costumes and accessories were down compared to 2019 — possibly driven by lack of inventory — we did see the teen and adult do-it-yourself categories like accessories and prosthetics nearly reach 2019 levels,” says NPD’s U.S. Toys Industry Advisor Juli Lennett.

Related: September Retail Sales Spiked as Halloween Spending Kicked In

According to NPD data, costumes from Rubie’s and Disguise dominated the top 10 costumes in the U.S.

  1. Original Inflatable Dinosaur Costume (Rubie’s)
  2. Batman Muscle Chest Costume (Rubie’s)
  3. Spider-Man Toddler Costume (Rubie’s)
  4. Bleeding Ghost Face Costume (Fun World)
  5. Power Rangers Dino Fury Muscle Halloween Costume (Disguise)
  6.  Ghoul Fading Eye Reaper Costume (Fun World)
  7. Fortnite 8 Ball Costume (InSpirit Designs)
  8. Transformers Bumblebee Toddler Costume (Disguise)
  9. Bendy and the Ink Machine Classic Costume (Disguise)
  10. Power Rangers Red Ranger Muscle Costume (Disguise)

During the 10-week Halloween period ending Nov. 6, sales of costumes for teens and adults fell 2% while kids’ costumes and dress-up items spiked 7% over the same period last year.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.