The Halloween business is being stalked by ghosts.
Following some major drops due to the COVID-19 pandemic stifling seasonal festivities in 2020, sales of Halloween costumes and accessories spiked 4% this year, according to The NPD Group.
Unfortunately, even with the increase over last year, sales were still down an unlucky 13% when compared to Halloween 2019.
“While total Halloween costumes and accessories were down compared to 2019 — possibly driven by lack of inventory — we did see the teen and adult do-it-yourself categories like accessories and prosthetics nearly reach 2019 levels,” says NPD’s U.S. Toys Industry Advisor Juli Lennett.
According to NPD data, costumes from Rubie’s and Disguise dominated the top 10 costumes in the U.S.
- Original Inflatable Dinosaur Costume (Rubie’s)
- Batman Muscle Chest Costume (Rubie’s)
- Spider-Man Toddler Costume (Rubie’s)
- Bleeding Ghost Face Costume (Fun World)
- Power Rangers Dino Fury Muscle Halloween Costume (Disguise)
- Ghoul Fading Eye Reaper Costume (Fun World)
- Fortnite 8 Ball Costume (InSpirit Designs)
- Transformers Bumblebee Toddler Costume (Disguise)
- Bendy and the Ink Machine Classic Costume (Disguise)
- Power Rangers Red Ranger Muscle Costume (Disguise)
During the 10-week Halloween period ending Nov. 6, sales of costumes for teens and adults fell 2% while kids’ costumes and dress-up items spiked 7% over the same period last year.
