Spielwarenmesse’s latest networking event is happening in Offenbach, Germany, later this month.
On June 21 and 22, BRANDmate, a trade fair combined with a festival, is launching its second annual event. Last year, almost 200 businesses and 450 participants celebrated the first BRANDmate.
The event also focuses on different areas outside of toys and entertainment, including gaming and esports, food and drink, home, travel, sports, and fashion.
“What we’re after is a brand experience area with showrooms, themed cafés, food trucks and lots more. A wonderland of brands that alerts its audience to new possibilities and invites them to think up new ideas for collaborations,” says Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG. “We are very much looking forward to injecting our many years of experience, together with our contacts, into BRANDmate and revealing some pioneering formats to the sector.”
Some companies coming to BRANDmate this year include Warner Bros., NBCU, Paramount, and more. There is also a speaker stage where industry pros will discuss artificial intelligence, target group market research, social media, and more.
BRANDmate will also feature a networking tool that will help participants get in contact with exhibitors, make appointments, and build new business relationships. All contacts will be available two weeks before BRANDmate, leaving plenty of time for networking.
The full slate of events can be found at www.brandmate.events.