Spielwarenmesse’s latest networking event is happening in Offenbach, Germany, later this month.

On June 21 and 22, BRANDmate, a trade fair combined with a festival, is launching its second annual event. Last year, almost 200 businesses and 450 participants celebrated the first BRANDmate.

The event also focuses on different areas outside of toys and entertainment, including gaming and esports, food and drink, home, travel, sports, and fashion. 

“What we’re after is a brand experience area with showrooms, themed cafés, food trucks and lots more. A wonderland of brands that alerts its audience to new possibilities and invites them to think up new ideas for collaborations,” says Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG. “We are very much looking forward to injecting our many years of experience, together with our contacts, into BRANDmate and revealing some pioneering formats to the sector.”

Related: It’s a Barrel of Monkey Business for Hasbro and Spin Master

Some companies coming to BRANDmate this year include Warner Bros., NBCU, Paramount, and more. There is also a speaker stage where industry pros will discuss artificial intelligence, target group market research, social media, and more. 

BRANDmate will also feature a networking tool that will help participants get in contact with exhibitors, make appointments, and build new business relationships. All contacts will be available two weeks before BRANDmate, leaving plenty of time for networking. 

The full slate of events can be found at www.brandmate.events

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube