Lady Bug and Cat Noir are bringing their catalcysms to new categories.
Ahead of this year’s Licensing Expo, Miraculous Corp — the joint venture between Mediawan and ZAG — is expanding its global licensing for the Miraculous franchise, led by the hit animated series Miraculous: Tales of Ladybug & Cat Noir. The program includes new partners across collectibles, consumer technology, and lifestyle categories, with products slated to hit shelves in 2027.
Jazwares leads the pack with its first wave of Miraculous merchandise since becoming the brand’s master toy partner in 2025. Launching in 2027, the collection includes a comprehensive range of action figures, fashion dolls, novelty toys, role-play items, and Mighty Mini’s playsets. Consumers will also spot plush versions of Ladybug, Cat Noir, and other characters from the series, including a line of Miraculous-inspired 8-inch Squishmallows.
In the hobby aisle, Miraculous Corp is partnering with Suplay’s trading card brand, Kakawow, to develop a line of trading cards, albums, card bricks, and other collectibles inspired by the series. Meanwhile, Hyundai Technology will roll out Miraculous-themed tablets, computer accessories, and headphones in Spring 2027, followed by French West fragrances for fans of all ages, wafting onto shelves in Q3 2027.
“These partnerships reflect our commitment to building a cohesive, global licensing ecosystem that meets fans across multiple aspects of their daily lives,” said Lisa Foster, SVP, Licensing, North America, Global Toy and Publishing at Miraculous Corp. “We are focused on scaling the Miraculous brand with best-in-class partners while maintaining strong creative and brand integrity.”
The licensing push comes as Miraculous prepares for the release of its seventh season in Fall 2026, as well as a new digital short series and an animated spin-off, Miraculous: Stellar Force, in 2027. A global theatrical feature is also in development, produced by John Cohen (Despicable Me, The Angry Birds Movie) and written by Matt Roller (Rick and Morty, Community).
To learn more, visit Miraculous Corp at Booth No. 0192 at Licensing Expo 2026, taking place May 19-21 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
