Last year, The Eggmazing Egg Decorator landed a deal with Lori Greiner on ABC’s Shark Tank, which put the invention in front of a national audience.

The mess-free way to decorate hard-boiled eggs without dyes or unpleasant smells quickly took off, with retailers including Learning Express, Albertsons, Fred Meyer, Kroger, Paper Source, Justice, Bed Bath & Beyond, and Walmart getting on board. This year, the original Eggmazing is back for Easter, but now there’s a special Bunny Edition that will be available exclusively at specialty retailers.

Recommended for ages three and up, the Eggmazing Egg Decorator uses a spinning design that kids (and grownups) can hold a marker to a hard boiled egg as it spins. It’s the original design that scored the deal on Shark Tank.

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New for this year, the Bunny Eggmazing Egg Decorator is a whimsical rabbit powered by four AA batteries. Like the original, it includes eight colorful markers, but will only be available at independent specialty retailers.

The success of Eggmazing led to a holiday season spin-off last year — The Treemazing Ornament Decorator.

Additionally, parent company Hey Buddy Hey Pal will share the fruits of its success this spring, with a $50,000 gift to the Make-A-Wish Foundation in honor of the founder’s nephew, who is battling leukemia. A televised update on Eggmazing is being prepped with Lori Greiner for late March, just in time for Easter.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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