Source: The Toy Book

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Chris and Jennifer Armstrong of Solid Roots. The family-focused company produces games, including Mind the Gap, Hipsterology, and Trapped, alongside the Hangup + Hangout Device Detox Box.

On the show, the Armstrongs explain how they turned the classic white elephant gift game into a marketable product, and how Jennifer’s live event production skills and Chris’s background in graphic design come together for game creation. Additionally, Albritton and the Armstrongs discuss the marketing challenges of the pandemic era and the step-by-step process of how Solid Roots went from concept to reality.

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The “Power Kid Podcast” is presented by The Toy Book Podcasts by Adventure Media and Events. The long-running series presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Toy Book Podcasts are available through all of your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more.

Adventure Media and Events (AM&E) is the publisher of the Toy Bookthe Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.