Spin Master continues to expand in the activities category.

This morning, the company completed the acquisition of the Orbeez brand and other select brands from Maya Toys, marking Spin Master’s 11th acquisition in the last four years.

Beginning as tiny seeds, Orbeez grows to a round form when kids add water to it. The versatile technology is applied to a variety of toys, ranging from arts-and-crafts sets to pampering products, including Orbeez Wow World Wowzer Surprise collectibles.

“Orbeez represents a universally appealing play pattern, and as a result, this amazing Maya Toys property has stimulated the imaginations of millions of children globally,” says Anton Rabie, Spin Master’s co-founder and co-CEO. “We’re thrilled with this acquisition, which further strengthens our vibrant and growing activities business, providing recurring revenue and opportunities for integration into our existing product lines, as well as for further innovation.”

Orbeez joins Spin Master’s existing activity portfolio, including brands such as Kinetic Sand and Cool Maker. The Orbeez acquisition marks Spin Master’s 21st acquisition since the company was founded in 1994 and the 11th since its initial public offering in 2015.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.