Spin Master Ltd. is transforming its organization through recent acquisitions. After having acquired Spy Gear and Perplexus, Spin Master has also acquired Meccano (known as Erector Set in the U.S.), the toy construction brand with a 112-year history. In the acquisition process, the decision was made to retain Meccano’s manufacturing base and industrial facilities, located in Calais, France, to optimize serviceability to European markets.
Spin Master is strategically focused on extensions to many of its toy lines through the creation of entertainment properties, companion applications, games, and digital experiences that are suited for changing consumer play patterns.
